Who We Are
The PS&A team is made up of a group of passionate and experienced professionals that bring skill, quality and depth to the public relations and marketing communication services offered by PS&A.

    The Team

Peggy Sheffield, APR, principal
With extensive experience in the public relations/communications industry, Peggy Sheffield’s strength is analyzing client issues and needs to develop communication strategies that identify and present the appropriate client story.  She has worked with major regional, national and global clients in hospitality, food, retailing, fashion, recreation/lifestyle, home design/décor, manufacturing, the pharmaceutical industry, and consumer/trade shows.

PS&A has been part of the brand development process for companies large and small, contributing to strategic brand management.

She is an accredited member of the Canadian Public Relations Society (CPRS) and the Public Relations Society of America (PRSA).

Barbara Sheffield, APR, Fellow CPRS, senior consultant

A strategic thinker who can analyze issues and recommend practical solutions, Barbara builds corporate relationships and creates strategic alliances to grow and develop businesses and organizations.  She has significant experience in the tourism, research and development, arts, and health care/pharma sectors. Her strengths include leadership, planning, organizational effectiveness, relationship-building, and government relations.

Kate Driscoll, digital, social and design specialist

Kate specializes in developing and implementing integrated marketing programs, leveraging digital expertise for measurable campaigns that deliver on brand awareness, affinity and consumer engagement.  She has worked with major consumer beverage brands, technology, automotive, health and beauty and special event festivals.

Peter Restivo, senior media consultant and trainer

A senior broadcast communications expert, Peter has been a senior producer for ABC’s Good Morning America, founder and executive producer of an evening television magazine program and a university professor in both Canada and the United States. He understands how reporters and editors think and work, and helps business executives prepare for media events, as well as dealing with issues and crisis communication. He also provides training in presentation skills.

Bill Booth, brand and research expert
Bill Booth’s significant experience in marketing and communications has led to a focus on strategic planning, customer insight and actionable business solutions. He has consulted with companies in agriculture, alcoholic beverages, automotive, e-commerce, education, financial services, government, high technology, home improvement, packaged goods, pharma and travel/tourism.

Chris Bayliss, writer/editor

Chris Baylis is an experienced writer/editor who can develop communications themes and copy for any business sector. Whether it’s brochures, newsletters, advertising copy, sales sheets, web sites--internal or external communications, Chris has done it all.  He has worked on high profile corporate clients in a variety of sectors - home design/décor financial services, technology, manufacturing, oil and gas-- as well as with provincial governments.

Vince Cira, graphics and design specialist

Vince has many years of experience in the retail and promotion design fields. He delivers consistent performance with quality and superior design, production and service working with high profile clients in finance, technology, food, automotive, design and manufacturing.
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    Community Involvement

Outside-classroom development for children is critical to fostering healthy, active lifestyles and developing a child’s sharing and communication traits.

Daytrippers believes that every student should have the opportunity to learn about the world outside the classroom. Daytrippers is a non-profit children's charity formed in Toronto that understands the value of the experiences children gain from class trips, and works to raise funds for trips to recognized educational and cultural institutions in lower-income areas.

Peggy Sheffield & Associates Inc. is proud to support Daytrippers in giving the gift of experience and adventure to schools and students across Canada. Daytrippers is a registered charitable organization: BN#88489 6929 RR0001.

For more information please visit: www.daytrippers.org

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    Student Support
PS&A is always looking for bright, enthusiastic interns to join the PS&A team. For the last four years we have collaborated with the Communications, Culture and Information Technology (CCIT) department at the University of Toronto in Mississauga to create 6-month credited course internships for students interested in learning more about the field of Public Relations.

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